(Senior) Digital Product Manager (m/w/d)
Core
Strategic and operational ownership of a segment of digital advertising products, combining market needs, user expectations, and profitability.
Role type
Senior Digital Product Manager (Advertising)
Builds
Digital advertising products across Display, Video, Native, and Social Media & Performance channels.
Domain
Digital Advertising / Media Technology
Deliverable
product features
Required skills
Strategic product planning, business case development, cross-functional team leadership, stakeholder coordination, market and competitive analysis, pricing strategy, portfolio management
Preferred skills
Experience in advertising or publisher environments, technical and market-oriented understanding, trend analysis
Technologies
PowerPoint, Excel, analysis and project management tools
Responsibilities
Develop product ideas and business cases to explore new growth areas, manage cross-functional teams from concept to control, identify innovation potential to develop the product portfolio, coordinate stakeholders from Tech, Sales, Data, and external partners, integrate products into new marketing models for efficient campaign and pricing setups, conduct market, competitive, and performance analyses to derive strategic recommendations
Seniority
Senior, hands-on IC
