Chargé(e) de Communication digitale
Core
Execute digital communication strategy and optimize customer experience across digital channels for a luxury hotel.
Role type
Digital Communication Manager (Community Management & Content Production)
Builds
Social media presence, website content, email campaigns, and press materials for Sofitel hotels.
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Community management, editorial calendar planning, content creation (photos, videos, live streams), SEO, social media optimization, campaign management, stakeholder management, data analysis (KPIs/ROI), vendor management, creative brief execution.
Preferred skills
Experience in hospitality, art, fashion, or lifestyle; web/e-commerce management.
Technologies
Instagram, Facebook, LinkedIn, WhatsApp Business, YouTube, Google Analytics, SEO tools.
Responsibilities
Deploy digital communication strategy, produce daily content for various platforms, manage community engagement and moderation, plan and execute advertising campaigns, analyze audience metrics to optimize performance, manage external agencies and creative designers.
Seniority
Mid-level, hands-on IC
