Senior Copywriter
Core
Lead concepting and copy development for major national QSR campaigns, defining and protecting the brand's tone of voice across consumer-facing and internal channels.
Role type
Senior Copywriter (Agency/In-house)
Builds
National QSR campaigns, TVCs, social content, and retail execution assets
Domain
Quick Service Restaurant (QSR) / Fast Food
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Conceptual thinking, long-form writing, scriptwriting, tactical copy, tone of voice definition, stakeholder presentation, mentoring
Preferred skills
QSR/FMCG industry experience, franchise ownership interest
Technologies
Adobe Creative Suite, CMS platforms
Responsibilities
Lead concepting and copy development for major campaigns, write headlines and scripts, define and maintain tone of voice guidelines, partner with art directors on integrated concepts, mentor junior creatives, present work to senior stakeholders
Seniority
Senior, hands-on IC