Marketability Director
Core
Define and manage a product's marketability, positioning, and value proposition to ensure desirability and consistency for players in the video game industry.
Role type
Senior Product Marketing Director (Video Games)
Builds
Strategic marketing frameworks, product bibles, naming guidelines, and marketability assets for video game products.
Domain
Video Games / Product Marketing
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, player insights analysis, team leadership, brand equity measurement, creative vision integration, stakeholder management
Preferred skills
Video game industry knowledge, bilingual communication (French/English), HR management
Technologies
None stated
Responsibilities
Define product marketability fundamentals and guidelines; collaborate with Go-to-Market teams on strategy; translate product changes into value propositions; manage and develop a team of Marketability experts; define and track marketability metrics.
Seniority
Senior, hands-on IC with leadership responsibilities