Shopper Insights Manager (F/M)
Core
Translate shopper and market data into actionable business recommendations to support commercial growth and category development in the FMCG coffee industry.
Role type
Manager, Shopper Insights & Commercial Analytics
Builds
Strategic insights, analytical tools, reporting solutions, and commercial execution support for Sales and Category Development teams.
Domain
Fast-Moving Consumer Goods (FMCG), specifically Coffee
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Shopper insights, market research, commercial analytics, data analysis, Power BI, advanced Excel, stakeholder management
Preferred skills
Experience with NielsenIQ, YouGov, CMR data sources
Technologies
Power BI, Excel, NielsenIQ, YouGov, CMR
Responsibilities
Lead shopper insights and market research projects; manage and analyze data from external research agencies; deliver ad hoc analyses for Sales Teams; develop and improve reporting and controlling tools; drive Perfect Store reporting; support strategic planning and forecasting.
Seniority
Manager, hands-on IC