Regional Marketing Manager
Core
Develop and implement regional marketing strategies, playbooks, and SOPs to enhance brand presence across stores and events.
Role type
Regional Marketing Manager
Builds
Regional marketing campaigns, in-store visual identity, OOH placements, and vendor-managed promotional materials.
Domain
Retail marketing and brand management
Deliverable
product features
Required skills
Marketing strategy, budget management, vendor coordination, event organization, brand guideline enforcement, data monitoring, OOH acquisition, stakeholder liaison
Preferred skills
Basic design or AI design prompting, media relationships, retail background
Technologies
Google Suite, Microsoft Office
Responsibilities
Create marketing playbooks and SOPs, manage regional marketing budgets, standardize store staff on brand guidelines, coordinate OOH placement and vendor installations, manage POP material stock and replenishment, liaise with local media and vendors.
Seniority
Mid-Senior, hands-on IC