Analyste de l'intelligence client
Core
Transform customer, transactional, and loyalty data into actionable recommendations to drive customer acquisition, engagement, retention, and lifetime value for retail brands.
Role type
Senior Client Intelligence Analyst
Builds
Customer segmentation models, automated dashboards, and performance reports for marketing and loyalty strategies.
Domain
Retail / Customer Analytics
Deliverable
dashboards & analysis
Required skills
SQL, customer behavior analysis, cohort analysis, churn analysis, CLV modeling, BI tools (Power BI/Tableau/Looker/MicroStrategy), campaign measurement, data storytelling
Preferred skills
Python/R, Google Analytics, Adobe Analytics, retail/fashion/e-commerce experience
Technologies
SQL, Power BI, Tableau, Looker, MicroStrategy, Google Analytics, Adobe Analytics
Responsibilities
Analyze customer behavior across channels and lifecycle stages to identify growth opportunities; Develop and maintain customer segmentations for targeted communications; Build automated dashboards and reports to track KPIs (acquisition, retention, LTV); Partner with Marketing and Data teams to refine metrics and develop advanced analytical solutions.
Seniority
Mid-Senior, hands-on IC