Event Vehicle Driver (and DJ), VIC
Core
Manage and execute a consumer-facing Event Vehicle program for Red Bull, combining driving duties with DJ performances and marketing activation to engage local communities.
Role type
Event Vehicle Driver and DJ (Marketing & Operations)
Builds
Brand engagement experiences, social media content, and consumer trial opportunities via a modified Jeep Wrangler equipped with DJ gear.
Domain
Automotive marketing, live events, music culture
Deliverable
product features | client delivery
Required skills
Driving, DJing (CDJ 900/2000s & DJM 750 Mixer), event planning, community engagement, vehicle maintenance, social media content creation
Preferred skills
Knowledge of VIC music and culture scene, ability to create Instagrammable moments
Technologies
CDJ 900/2000s, DJM 750 Mixer, PlayStation 5, Jeep Wrangler
Responsibilities
Drive the event vehicle to and from events, perform DJ sets using provided equipment, plan and execute marketing activations, manage vehicle service schedules and audits, source DJs on a contractor basis, capture local images and stories for social channels
Seniority
Individual Contributor, operational execution