VP, Packaging Design
Core
Lead brand development, packaging design, and type systems for consumer products, ensuring shelf impact and brand consistency across all touchpoints.
Role type
VP, Packaging Design (Strategic Leadership + Hands-on Design)
Builds
Packaging solutions, logos, type systems, POS materials, and brand websites for consumer goods.
Domain
Consumer Packaged Goods (CPG) / Brand Strategy / Industrial Design
Deliverable
product features
Required skills
Brand development, Type design (Swiss Design/International Typographic Style), Logo design, Packaging design (aesthetics & functionality), POS design, Cross-functional leadership, Strategic problem solving, Design consistency, Production/manufacturing awareness.
Preferred skills
Industrial design engineering background, Space planning/architectural design, Website design competency.
Responsibilities
Develop and oversee type design systems rooted in classic typography; Spearhead creation of compelling logos; Direct packaging design to stand out on the shelf; Oversee Point of Sale (POS) design initiatives; Collaborate with marketing, product, and sales teams; Provide leadership to internal and external design teams; Maintain design excellence across digital and physical touchpoints.
Seniority
VP, Strategic Leadership with hands-on execution
