Principal Brand Designer
Core
Define the brand design system for a fintech platform managing $200B+ in annualized spend for 70,000+ companies, turning strategy into design and leading company-defining projects.
Role type
Principal Brand Designer (Leadership IC)
Builds
Brand design system, marketing campaigns, product experiences, and visual identity
Domain
Fintech / Financial Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative direction, project leadership, typography, imagery, layout, brand system evolution, cross-functional collaboration, mentorship, storytelling, negotiation, trade-off analysis
Preferred skills
AI tooling and agents usage, in-house experience, side projects demonstrating learning mindset
Technologies
AI tooling, agents
Responsibilities
Set creative direction from business goals; lead company-defining projects from concept to finish; set quality standards for typography, imagery, and layout; evolve the visual identity system; connect brand and product across teams; mentor designers and develop team culture; align stakeholders on design thinking and scope.
Seniority
Principal, strategy & mentorship