内容运营-抖音电商
Core
Drive growth in e-commerce content supply and traffic on Douyin by analyzing user trends, managing content creation mechanisms (short video, image/text, live streaming), and orchestrating promotional activities.
Role type
Senior E-commerce Content Operations Manager
Builds
E-commerce content ecosystem, promotional campaigns, and creator engagement programs for Douyin platform
Domain
E-commerce / Social Media
Deliverable
product features
Required skills
Content strategy, Activity planning, Data analysis, Cross-functional collaboration, Trend spotting, Project management
Preferred skills
Experience with C-end activities, Systematic content strategy output, Creative content direction
Technologies
Douyin platform tools, Data analytics platforms
Responsibilities
Analyze user consumption trends to identify supply and traffic opportunities; Build content supply mechanisms for short videos, images, and live streams; Plan and execute e-commerce themed activities to drive user-generated content; Establish standards for high-quality content and optimize distribution mechanisms; Lead project execution to validate and scale content promotion methodologies.