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用户增长运营(人群运营)-抖音生活服务

上海💼 Full-time🗓 2026-09-28

Core

Design and execute user growth strategies for specific segments (e.g., youth, parents) to increase scale and purchase frequency in the local life services sector.

Role type

Senior user growth operator (local life services)

Builds

Targeted operational campaigns, subsidy strategies, and joint market solutions for local life services businesses.

Domain

Local life services (food delivery, hotel/tourism, dining)

Required skills

quantitative and qualitative user analysis, campaign planning and execution, vendor recruitment, resource integration, data-driven optimization, cross-functional collaboration, market partnership design

Preferred skills

experience in youth or parent-focused operations, local life services industry background

Technologies

data analysis tools

Responsibilities

Analyze target audience behavior and needs to formulate growth strategies; Plan and execute operational campaigns including vendor recruitment and resource integration; Collaborate with product and engineering teams to develop operational tools; Design and implement joint market cooperation schemes with business regions.

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