品类营销活动运营-抖音生活服务
Core
Plan creative content and strategies for category marketing campaigns on Douyin Life Services to boost user awareness and drive traffic conversion.
Role type
Category Marketing Operations Specialist
Builds
Category marketing campaigns and promotional activities
Domain
E-commerce / Digital Marketing / Douyin Life Services
Deliverable
product features
Required skills
Creative content planning, Full-campaign execution, Resource integration, Data-driven decision making, Platform algorithm mastery, Negotiation
Preferred skills
Cross-border collaboration, Entertainment marketing, User growth strategies, Transaction business thinking
Technologies
Douyin ecosystem tools, Data analytics platforms
Responsibilities
Develop creative content strategies based on nodes and user needs, Integrate internal and external resources for brand and cross-over collaborations, Manage the full lifecycle of marketing projects from planning to data review.
