Machine Learning Engineer (User Growth & Intelligent Marketing) - Global e-Commerce
Core
Optimizing TikTok e-commerce growth and marketing algorithms to drive user acquisition, engagement, and GMV growth.
Role type
Senior IC machine learning engineer (user growth & intelligent marketing)
Builds
User growth engines, personalized messaging systems, recommendation handling, and intelligent marketing solutions.
Domain
E-commerce, Recommendation Systems, Intelligent Marketing
Deliverable
production ML models
Required skills
User value modelling, personalized messaging, recommendation algorithms, recall/sorting optimization, uplift modelling, operations research, LTV estimation, sequence modelling, multi-scenario modelling optimization
Preferred skills
Published papers in top AI conferences, expertise in advertising, notable results in ACM/Machine Learning competitions
Technologies
C++, Python, Hive SQL, Spark, MapReduce, TensorFlow, PyTorch
Responsibilities
Optimize algorithms for user value modelling, personalized messaging, and recommendations; Establish user lifecycle data and value systems; Implement solutions for personalized push notifications and recommendation handling; Optimize recall/sorting algorithms for new user recommendations; Improve marketing efficiency using uplift models and operations research.
