TikTok Shop - Fashion Category Lead
Core
Define long-term strategy and P&L for the Fashion category on TikTok Shop, incubating brands and partners to drive growth via livestream and short video content.
Role type
Category Lead (Fashion)
Builds
TikTok Shop Fashion category ecosystem
Domain
Social commerce, Fashion retail
Deliverable
product features
Required skills
P&L ownership, fashion industry expertise, people management, cross-functional collaboration, brand incubation, social commerce strategy, negotiation, stakeholder influence
Preferred skills
growth mindset, adaptability, original thinking, ambiguity navigation
Technologies
TikTok Shop platform, livestream tools, short video content formats
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