Marketing Manager - SCRUFF
Core
Drive brand awareness and community engagement for a globally recognized LGBTQ+ dating platform through creative marketing initiatives, influencer partnerships, and event activations.
Role type
Marketing Manager (Experiential & Community)
Builds
Brand presence across North America via influencer campaigns, event activations, and strategic partnerships.
Domain
LGBTQ+ community, dating platforms, experiential marketing
Deliverable
product features
Required skills
Influencer partnership management, Event activation planning, Vendor sourcing, Adobe Photoshop, Adobe Illustrator, Project management, Paid digital marketing research, Relationship building
Preferred skills
LGBTQ+ culture expertise, Creative mindset, Brand ambassador presence
Responsibilities
Research, negotiate, and manage influencer partnerships; Identify and coordinate event partnerships across the US and Canada; Plan and oversee event marketing initiatives; Build relationships with event organizers, vendors, and community partners; Explore non-event partnership opportunities (TV, content, sports); Research paid digital marketing opportunities; Collaborate on global marketing campaigns; Source and assess vendors for merchandise; Manage project timelines, budgets, and resources; Resolve live event challenges.
Seniority
Mid-level, hands-on IC
