Data Scientist - TikTok Ads, Ads Measurement, Signal and Identity
Core
Design and analyze experiments and causal inference analyses to help advertisers measure true business value and improve ad performance on TikTok.
Role type
Senior IC data scientist (ads measurement, signals, identity)
Builds
Ads Measurement, Signals, and Identity products for TikTok advertisers
Domain
Digital advertising, data science, causal inference
Deliverable
production ML models
Required skills
experimental design, causal inference, funnel analysis, SQL/Hive, Python/R, statistical methodologies, hypothesis testing, large dataset analysis
Preferred skills
digital advertising domain knowledge, search/recommendation systems experience, handling missing data and measurement errors
Responsibilities
Design and analyze internal or advertiser-facing experiments to drive product improvements; Develop and validate new approaches to address measurement challenges; Identify opportunities to improve signal volume, diversity, quality, and utilization efficiency; Build cross-functional relationships to influence product roadmaps and drive launches
