平台活动运营(大促方向)-抖音电商
Core
Manage S/SS level major promotional events on the Douyin e-commerce platform, acting as a project manager to coordinate cross-functional teams and drive event success.
Role type
Senior e-commerce platform operations manager (major promotions)
Builds
Large-scale marketing events and reusable brand promotion methodologies for Douyin e-commerce
Domain
E-commerce, Short video, Live streaming
Deliverable
product features
Required skills
Cross-functional project management, Brand insight, Marketing event planning, Data analysis and decomposition, Risk control, Crisis management
Preferred skills
Understanding of shelf/short video/live streaming e-commerce dynamics, Ability to formulate and execute strategies
Technologies
None stated
Responsibilities
Coordinate cross-departmental teams for major promotional nodes, Develop brand marketing playbooks, Execute project management to meet activity goals, Analyze data to refine strategies
Seniority
Senior, hands-on IC