Content Strategist & Copy Manager (English)
Core
Develop campaign concepts and write on-brand copy across social, CRM, performance marketing, and offline channels to drive circular fashion adoption.
Role type
Senior Content Strategist & Copy Manager
Builds
360-degree marketing campaigns and brand messaging for a global pre-loved fashion marketplace
Domain
Fashion / Circular Economy / Digital Marketing
Deliverable
product features
Required skills
Campaign concept development, multi-channel copywriting, brand voice stewardship, creative framework structuring, luxury market knowledge, cross-functional creative leadership
Preferred skills
Localization for multinational audiences, Figma proficiency, Contentstack/Braze familiarity, European language fluency
Technologies
Figma, Contentstack, Braze
Responsibilities
Develop campaign concepts rooted in brand strategy; Write compelling copy across all touchpoints; Translate strategic briefs into creative frameworks; Champion the brand tone of voice; Collaborate with designers and producers; Support junior creatives; Monitor cultural trends and competitor creative
Seniority
Mid-Senior, hands-on IC