CRO/Monetization Manager - RiseGuide
Core
Lead Product Marketing to drive funnel optimization, hypothesis testing, and monetization growth for a self-improvement microlearning app.
Role type
Product Marketing Manager (Growth & Monetization)
Builds
Self-improvement microlearning app content and marketing funnels
Domain
EdTech / Self-improvement / Microlearning
Deliverable
product features
Required skills
Product marketing strategy, funnel optimization, A/B testing, user research, competitive analysis, data-driven hypothesis testing, cross-functional collaboration
Preferred skills
Growth hacking, monetization strategies, creative experimentation
Technologies
Funnel builder, analytical tools
Responsibilities
Lead full-cycle development and optimization of marketing funnels; Formulate and test value proposition hypotheses; Prioritize initiatives to improve key growth metrics; Conduct deep competitive analysis and market research; Collaborate closely with marketing and product teams.
Seniority
Mid-level, hands-on IC
