Regional Sales Manager – Western Canada

At HEN Technologies, we’re building Physical AI for the real world—intelligent systems that sense, understand, and act in high-stakes physical environments. Our first application is transforming fire response: combining advanced fluid dynamics, IoT-enabled hardware, real-world operational data, and AI-powered decision support to help firefighters suppress fires faster, use less water, reduce fatigue, and improve safety. By connecting the physical layer of emergency response with predictive intelligence, HEN is building the infrastructure for a safer, more adaptive future.

Territory: Western Canada

Join the HEN Technologies Team!

HEN Technologies is seeking a motivated, results-driven Regional Sales Manager to grow

and support our customer base throughout Western Canada. This is an excellent

opportunity for an experienced sales professional with a strong background in the fire

service and firefighting equipment industry.

Responsibilities

• Develop and execute sales strategies to grow market share throughout Western Canada.

• Build and maintain strong relationships with fire departments, municipalities, distributors and industry partners.

• Identify new business opportunities while managing existing customer accounts.

• Conduct product demonstrations, presentations, and training.

• Represent HEN Technologies at regional trade shows, conferences, and industry events.

• Achieve and exceed established sales goals.

• Maintain accurate customer records and provide regular sales reports.

Qualifications

• Required experience in outside sales, preferably within the fire service or public safety

• industry.

• Strong knowledge of firefighting equipment and the fire service is required.

• Excellent communication, presentation, and relationship-building skills.

• Self-motivated with the ability to work independently.

• Valid driver's license and reliable transportation required.

• Proficient with Microsoft Office and CRM software is a plus.

Travel Requirements

This position requires extensive travel throughout Western Canada, including overnight

travel as needed. Attendance at regional sales meetings, trade shows, conferences, and

customer events is an essential part of the role.

Compensation & Benefits

Competitive base salary

Performance-based commission

Full-time career opportunity

Opportunity for professional growth with an innovative company serving the fire service

industry

Don’t meet every single requirement? We still encourage you to apply. Research has shown that women and people of color are less likely to apply for roles unless they meet every qualification, and we don’t want that to stop great people from considering HEN Technologies.

HEN Technologies is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristic.

We are committed to building a diverse, inclusive, and authentic workplace where people from different backgrounds can do meaningful work together. If you’re excited about our mission and this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this role or another opportunity at HEN.