Copywriter
Core
Crafting compelling messaging and storytelling for a global digital gifting brand to connect with B2C and B2B audiences across multiple markets.
Role type
Senior Copywriter (Brand & Performance)
Builds
Campaign concepts, storytelling, messaging strategy, and content for web, email, social, and OOH channels.
Domain
Digital Gifting & Payments
Deliverable
product features
Required skills
Copywriting, storytelling, brand voice development, SEO principles, AI writing tools, translation management, content optimization
Preferred skills
Global market experience, Figma experience
Responsibilities
Write on-brand copy across campaigns and channels; Develop messaging for B2C and B2B audiences; Evolve brand voice and storytelling principles; Partner with designers and marketers on integrated concepts; Use customer insights and performance data to improve copy; Manage translation workflows for French and French Canadian; Apply SEO and AI-driven discovery methods; Proofread and review team copy.
Seniority
Mid-Senior, hands-on IC