Sr. Director, Product Management (Core Products)
Core
Lead the foundational layer of HighLevel's product stack, spanning infrastructure platforms, automation capabilities, CRM primitives, and shared systems like identity, permissions, and audit logging to enable faster development across the organization.
Role type
Sr. Director, Product Management (Platform & Core Products)
Builds
Reusable primitives (identity, roles, objects, notifications), modernized core CRM, scalable automation workflows, and consistent UX across contact, sub-account, and agency layers.
Domain
B2B SaaS, AI-powered business operating system, multi-tenant architecture
Deliverable
production ML models | product features | infrastructure
Required skills
Platform product strategy, org scaling (25-30 PMs), CRM data modeling, API design standards, cross-functional leadership, technical fluency in scalability and reliability, multi-tenant SaaS architecture
Preferred skills
Workflow engine experience, B2B2SMB/agency SaaS models, design systems, platform performance metrics (P95 latency, Sentry, Grafana), third-party integrations (Stripe, Meta, Google, TikTok)
Responsibilities
Define long-term product vision and roadmap for platform and core products; manage and coach a team of Group PMs and PMs; serve as a bridge between platform engineering and product teams; set quality standards for API design and system performance; lead cross-functional coordination for launches; represent agency and end-user needs in platform decisions; influence org-wide product strategy and planning cadences.
Seniority
Senior, hands-on IC with management of managers