Growth Lead
Core
Build Shepherd's growth engine for commercial insurance brokers using AI-driven marketing, automation, and technical execution to drive submissions and optimize the broker lifecycle.
Role type
Senior Growth Lead (Marketing Engineer)
Builds
Paid media campaigns, account-based marketing (ABM) programs, broker lifecycle automation, AI-search infrastructure, and marketing attribution dashboards.
Domain
Insurtech / Commercial Property & Casualty Insurance
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing, demand generation, paid media management, account-based marketing (ABM), marketing automation, conversion rate optimization (CRO), AI tooling (LLMs, coding agents), data analysis, content creation
Preferred skills
Insurtech experience, fintech experience, vertical SaaS experience, AI-native company experience
Technologies
Cursor, Claude Code, Codex, MAP tools, enrichment tools, tracking tools
Responsibilities
Run end-to-end paid media and ABM campaigns; design and implement broker lifecycle journeys and intelligent sequences; optimize landing pages and website flows for conversion; implement structured data and AI-search entity infrastructure; build marketing automation stacks and attribution dashboards; produce performance creative assets.
Seniority
Senior, hands-on IC