Website Experience Specialist
Core
Coordinate and execute online campaigns, build and maintain campaign landing pages, and manage promotions and loyalty activities to optimize the online customer journey for direct-to-consumer platforms.
Role type
eCommerce operations specialist (digital marketing)
Builds
Campaign landing pages, promotional offers, and customer experience flows
Domain
eCommerce / Digital Marketing
Deliverable
product features
Required skills
eCommerce platforms, content management systems, digital marketing, online merchandising, campaign management, audience segmentation, HTML/CSS
Preferred skills
Salesforce Commerce Cloud, Shopify
Responsibilities
Coordinate and execute online campaigns and promotional activities; Build and maintain campaign landing pages and customer experiences; Manage promotions, offers, vouchers and loyalty activities; Support targeted customer marketing initiatives and audience segmentation; Ensure product information and content are accurate and up to date; Monitor campaign performance and recommend improvements
Seniority
Mid-level, hands-on IC