Analyst and Journalist/Writer
Core
Research and write actionable content (newsletters, articles, white papers, custom reports) on digital marketing, advertising, commerce, and technology for EMARKETER's clients and audiences.
Role type
Content Analyst / Journalist
Builds
Newsletters, articles, guides, events, and custom content for EMARKETER's media content team
Domain
Digital marketing, advertising, commerce, and technology
Required skills
Data analysis, content writing, strategic storytelling, generative AI usage, public speaking/presentation, social media audience building
Preferred skills
Experience in B2C/B2B digital content, industry coverage in marketing/tech, podcast/webinar moderation
Technologies
Generative AI, LLMs, prompt engineering
Responsibilities
Develop, research, and write content for newsletters, articles, white papers, and custom research reports; Analyze data for sponsored research programs; Use generative AI to improve content production quality and efficiency; Measure content impact and suggest performance improvements; Moderate webinars and appear on podcasts as a subject matter expert; Build an audience for insights on social media platforms like LinkedIn
Seniority
Mid-level (3-5 years experience)