Marketing Analyst
Core
Turn campaign and funnel data into clear reporting and recommendations to help marketers and leaders decide where to invest.
Role type
Marketing Analyst
Builds
Dashboards, reports, and campaign analyses for marketing teams
Domain
Marketing analytics and business intelligence
Deliverable
dashboards & analysis
Required skills
BI tools (Looker, Tableau, Power BI), Excel/Google Sheets, web/marketing analytics platforms, marketing metrics (conversion rates, funnel, ROI), data hygiene, A/B testing
Preferred skills
CRM/automation platforms (Salesforce, HubSpot), AI tools implementation
Technologies
Looker, Tableau, Power BI, Google Analytics, Salesforce, HubSpot
Responsibilities
Build and maintain dashboards and recurring reports, pull and analyze data from CRM and ad platforms, run pre- and post-campaign analyses, set up and analyze A/B tests, prepare performance readouts and scorecards, define KPIs and metrics, check data for gaps and anomalies, present findings with recommendations
Seniority
Mid-level, hands-on IC