Lead Product Manager, Marketplace AdTech
Core
Own the end-to-end strategy and roadmap for a provider platform in a health insurance marketplace, enabling providers to manage profiles, pricing, and advertising to drive member acquisition.
Role type
Lead Product Manager (Marketplace AdTech)
Builds
A self-serve provider platform including profile management, advertising campaign tools, and billing systems.
Domain
Health Insurance / Two-sided Marketplace
Deliverable
product features
Required skills
Two-sided marketplace strategy, provider onboarding, advertising product design, HIPAA compliance, SQL, cross-functional leadership, build vs. buy decision making
Preferred skills
Experience taking products from MVP to commercial grade, startup/0-to-1 builder experience, healthcare domain knowledge
Technologies
SQL
Responsibilities
Define provider profile as system of record, design provider promotion product from scratch, define advertiser and placement policy, drive provider acquisition and activation, partner with engineering on build vs. buy decisions, write rigorous PRDs for interdependent roadmaps
Seniority
Senior, hands-on IC
