Senior Art Director
Core
Shape the visual identity of a B2B SaaS platform across brand, demand generation, lifecycle, and product marketing, translating complex technical concepts into clear visual narratives.
Role type
Senior Art Director (B2B SaaS)
Builds
Visual identity systems, integrated campaign concepts, and product storytelling assets for a marketing cloud platform.
Domain
B2B SaaS / Marketing Technology
Deliverable
product features
Required skills
Brand systems, typography, layout, Adobe Creative Suite, cross-functional collaboration, strategic storytelling, visual leadership, project management
Preferred skills
Enterprise SaaS experience, UX/UI principles, motion/interactive storytelling, rebranding experience
Responsibilities
Own and elevate visual identity across brand and marketing channels; Lead concept development for campaigns and product launches; Translate complex B2B concepts into engaging visual narratives; Partner with copywriters and marketers to align art and messaging; Establish scalable visual systems; Mentor designers and junior art directors; Present creative direction to stakeholders; Manage multiple projects simultaneously.