Lead Analyst, Publishing Analytics
Core
Lead a publishing analytics program for PlayStation titles, integrating marketing, audience, and product data to guide investment decisions and franchise health across the game lifecycle.
Role type
Senior IC marketing analytics lead (games/publishing)
Builds
Marketing mix models, social intelligence reports, and decision-support dashboards for live-service games
Domain
Gaming / Entertainment / Digital Media
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing mix modeling, Incrementality testing, Experimental design, Social listening, SQL, Python, R, Stakeholder leadership, Data visualization
Preferred skills
Mentoring analysts, BI tools (Looker/Power BI/Tableau), Live-service game systems knowledge
Responsibilities
Lead social listening and sentiment analysis across PlayStation franchises; Develop and validate marketing mix models for revenue and engagement; Own complex publishing analytics programs for multiple games; Create executive-ready narratives and dashboards; Translate measurement into investment guidance; Partner with data teams to build scalable analytics pipelines
Seniority
Senior, hands-on IC with program management
