Social Lead
Core
Define and drive organic social strategy for a parenting tech brand, shaping brand expression across platforms to engage parents.
Role type
Senior organic social lead (consumer brand)
Builds
Organic social content and community engagement strategies
Domain
Consumer technology / Parenting
Deliverable
product features
Required skills
Organic social strategy, Instagram, TikTok, audience insight, content creation, creative direction, team leadership, social performance data, cross-functional partnership
Preferred skills
Canva, secondary channel management (LinkedIn, Reddit, YouTube, Substack), influencer partnership
Responsibilities
Own organic social strategy across channels; Set strategic and creative direction; Develop audience-led content approaches; Evolve social voice and tone; Identify and act on cultural conversations; Direct a content creator and mentor one direct report; Partner with influencer lead and paid social counterparts; Define role of secondary channels
Seniority
Senior, hands-on IC with management