Social Content Lead
Core
Lead end-to-end social and retail content creation for a global CPG brand, ensuring creative excellence, brand consistency, and cultural relevance across local markets.
Role type
Senior Social Content Lead (Strategy & Execution)
Builds
Multi-channel content systems (social posts, video scripts, articles) for consumer and shopper touchpoints
Domain
Beauty and well-being / CPG / Digital Marketing
Required skills
Content strategy development, Creative direction, Agency management, Data-driven performance analysis, Visual storytelling, Local market cultural expertise, Gen AI tool application, Copywriting and editing, Project management, Product knowledge
Preferred skills
Generative AI prompt engineering, AR/VR platform evaluation, Ethical AI usage, Cross-regional cultural adaptation
Technologies
Generative AI tools, Social media platforms, Analytics tools, AR/VR platforms
Responsibilities
Refine and execute market-specific content strategies aligned with global brand direction, Own content effectiveness across consumer and shopper touchpoints, Partner with agency partners to provide clear briefs and manage external creator ecosystems, Act as the hub between brand, social, and content pods to analyze performance metrics and adapt strategy, Ensure digital content is culturally relevant, engaging, and authentic, Oversee end-to-end content creation from ideation to optimization
Seniority
Senior, hands-on IC