Strategy Director, MEA
Core
Lead strategic thinking and digital brand transformation for senior executive clients across the Middle East and Africa (MEA) region, bridging social media strategy with brand architecture.
Role type
Senior IC strategy director (brand & social media)
Builds
Strategic frameworks, brand positioning, digital transformation roadmaps, and go-to-market strategies for C-suite clients.
Domain
Digital marketing, brand strategy, social media, MEA markets
Deliverable
product features
Required skills
Social media strategy, brand positioning, digital transformation, audience research, social listening, KPI definition, stakeholder management, workshop facilitation, mentoring
Preferred skills
E-commerce integration, AI-driven social listening, organizational change management
Technologies
Sprinklr, Brandwatch, Talkwalker, Meta, TikTok, X, Snapchat, YouTube
Responsibilities
Develop end-to-end social media strategies and content pillars; Lead brand positioning and digital transformation engagements; Translate research and data into actionable strategic frameworks; Define social KPIs and measurement frameworks; Partner with creative, media, data, UX, and technology leads; Facilitate strategic workshops with senior C-suite stakeholders; Collaborate on pitch narratives and mentor regional strategists.
Seniority
Senior, hands-on IC
