Senior Web Marketing Manager
Core
Own the strategy and roadmap for AfterShip.com to strengthen brand, drive conversion, and contribute to pipeline and revenue for a post-purchase SaaS platform.
Role type
Senior Web Marketing Manager (Strategy & Execution)
Builds
AfterShip.com, landing pages, and web experiences for ecommerce merchants
Domain
B2B SaaS / Ecommerce / Digital Marketing
Deliverable
product features
Required skills
Web strategy & roadmap ownership, project management (DRI), experimentation & growth mindset, cross-functional influence, AI-native workflows, technical fluency (HTML/CSS, analytics, tag management), modern web tools proficiency
Preferred skills
Ecommerce decision-maker marketing experience, vibe-coded page production experience
Technologies
GA4, PostHog, Google Search Console, Semrush, headless CMS, Figma, Claude Code, GitHub, Cloudflare
Responsibilities
Set web strategy and prioritize high-impact initiatives; lead major web initiatives from strategy to launch; partner on SEO/AEO/GEO to improve discoverability; optimize conversion through experimentation; scale campaign and landing page production systems; own web analytics and performance reporting; shape web story with brand and product marketing; champion AI-native web production workflows
Seniority
Senior, hands-on IC