Sr. Manager, Public Relations and Communications
Core
Architecting long-term earned media strategy and executive thought leadership to build AI citation authority and brand credibility for an auto repair shop management software platform.
Role type
Sr. Manager, Public Relations and Communications
Builds
Executive thought leadership programs, earned media engine, founder-led content, and media partnerships for an auto repair SaaS platform.
Domain
Auto repair industry / B2B SaaS / Public Relations
Required skills
Strategic media relations, executive positioning, content strategy, media partnership management, AI citation strategy, narrative architecture, stakeholder management, data-driven storytelling, event PR
Preferred skills
Experience with AI visibility metrics, GEO (Generative Engine Optimization) concepts, building thought leadership from scratch
Technologies
None stated
Responsibilities
Build and lead the executive thought leadership program; Own the earned media strategy with a focus on AI citations; Drive the founder-led content engine; Lead Tektonic media partnerships and conference PR; Partner with Product on launch narratives; Position leaders as subject matter experts; Package philanthropic and community impact; Manage media sponsorships; Measure PR impact via AI visibility and traditional metrics.