Product Manager, Acquisition
Core
Own strategy for driving new user acquisition across Figma's product suite, focusing on logged-out experiences, sign-up flows, search visibility, and the EDU product for students/educators.
Role type
Senior Product Manager (User Acquisition & Growth)
Builds
User discovery and sign-up experiences, search visibility systems, and EDU product features
Domain
SaaS Design/Collaboration Tools + Generative AI
Deliverable
product features
Required skills
User acquisition strategy, growth experimentation, search optimization, data-driven decision making, cross-functional collaboration, user empathy
Preferred skills
AI-powered product development knowledge, strategic betting via data
Technologies
Generative search, AI product tools
Responsibilities
Develop and execute user acquisition strategy, build experiments for logged-out/sign-up experiences, optimize search visibility, collaborate with Growth Marketing, own EDU product strategy
Seniority
Senior, hands-on IC
