Senior Campaign and Marketing Manager
Core
Lead the full marketing mix (strategy, brand, campaigns, digital, events, sales support) across multiple education brands to drive enrolment targets and business goals.
Role type
Senior Campaign and Marketing Manager
Builds
Marketing plans, campaigns, and sales support for vocational education brands and intakes.
Domain
Education / Vocational Training
Deliverable
product features
Required skills
Marketing strategy, full marketing mix management, acquisition and conversion optimization, budget ownership, team leadership, data-driven decision making, stakeholder management
Preferred skills
Multi-brand marketing, education sector experience, AI tools usage
Technologies
Paid social, organic social, web platforms, content management systems, data analytics tools
Responsibilities
Lead marketing strategy across NZMA group brands and campuses; Own the full marketing mix from brand to sales support; Drive acquisition and conversion using customer insight and data; Manage marketing budget and measure ROI; Lead and develop a small marketing team; Partner with senior leaders and external agencies
Seniority
Senior, hands-on IC with team leadership
