GCC Content Strategy Lead
Core
Drive content strategy and execution as a growth engine for the GCC/MENAP region, adapting global strategies to local markets to boost MAU, retention, and revenue.
Role type
Senior IC content strategy lead (GCC/MENAP)
Builds
Localized content ecosystems, editorial surfaces, and creator partnerships for Canva's design platform
Domain
Global technology / Design / Content & Marketing
Deliverable
product features
Required skills
Content strategy, regional business strategy, cross-functional stakeholder management, data analysis, creator/partner engagement, cultural localization, AIGC workflow management
Preferred skills
Arabic language proficiency, experience in high-growth tech companies, AI-supported content workflows
Technologies
AIGC tools, search/recommendation systems, editorial platforms
Responsibilities
Prioritize and execute country content strategy to drive relevance and scale; ensure content quality and cultural resonance; gather insights from sales and peers to refine strategy; optimize content performance across discovery and editorial surfaces; lead editorial strategy and activate cultural moments; partner with country teams and creators to build a thriving content ecosystem
Seniority
Senior, hands-on IC