International Strategy Lead
Core
Define market segmentation, investment allocation, and causal growth drivers for Canva's international expansion across 23 pioneer markets.
Role type
Senior IC international strategy lead (growth & portfolio strategy)
Builds
Global growth strategy, market playbooks, and investment allocation frameworks for a visual communication platform
Domain
Consumer technology / Digital platforms / International expansion
Required skills
causal inference, market segmentation, investment allocation, funnel analysis, stakeholder alignment, hypothesis testing, data-driven decision making, strategic experimentation
Preferred skills
monetisation strategy, pricing optimization, experiment design, multi-market product behavior analysis
Technologies
SQL, Python, R, Tableau, Google Analytics, Mixpanel, Amplitude, Looker, Snowflake, dbt, A/B testing platforms
Responsibilities
Segment markets by penetration and maturity to define tailored playbooks; Allocate headcount and marketing budget across the international portfolio; Identify causal growth drivers and funnel bottlenecks per market; Validate local growth hypotheses and scale successful patterns; Pressure-test market bets and make go/no-go decisions with leadership
Seniority
Senior, hands-on IC
