Design Lead, South Korea (24-month contract)
Core
Lead creative direction and content curation for the South Korea market, translating global strategy into locally relevant campaigns, templates, and assets while driving AI adoption.
Role type
Senior Design Lead (Country Market)
Builds
Locally relevant content library, templates, graphics, photos, and video for the South Korean market
Domain
Digital Design, Content Strategy, Marketing
Deliverable
product features
Required skills
Creative leadership, cultural insight, content curation, AI tool adoption, project management, freelance/creator management, competitive analysis, data-driven decision making
Preferred skills
International market experience, portfolio of culturally resonant campaigns, cross-functional collaboration
Technologies
AI tools, Canva, design software
Responsibilities
Develop creative vision aligned with country strategy, oversee content creation and quality control, manage local freelancers and creators, conduct market research and competitive analysis, monitor content performance and ROI, partner with marketing and SEO teams
Seniority
Senior, hands-on IC