Sr. Manager, Organic & AI Acquisition
Core
Sr. Manager responsible for strategy and execution of organic and AI-driven new member acquisition across a multi-market healthcare organization.
Role type
Senior Manager, Organic & AI Acquisition
Builds
Scalable content infrastructure, measurement frameworks, and operating systems for non-paid growth.
Domain
Healthcare / Digital Growth & SEO
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Organic search strategy, Generative Engine Optimization (GEO), Content strategy, Information architecture, CMS governance, Reputation management, AI visibility strategy, Cross-functional leadership, Data analysis, Stakeholder management
Preferred skills
Local search expertise, AI search visibility experience, Entity and citation strategy, Clinical content experience
Technologies
CMS platforms, Google Business Profiles, Structured data, AI assistants
Responsibilities
Own organic search strategy and performance across all markets; Develop and manage a content roadmap for discoverability; Build scalable systems for content creation and publishing; Own AI visibility strategy and monitor AI-generated representations; Manage reputation and local presence strategy; Lead and develop direct reports and distributed specialist partners; Partner cross-functionally with Marketing, Clinical, Analytics, and Technology teams.
Seniority
Senior, hands-on IC with leadership responsibilities
