External Communications & Campaign Advisor
Core
Lead marketing, education, and behaviour change campaigns to promote Melbourne Water's brand and engage customers across paid and owned channels.
Role type
Senior marketing and communications professional
Builds
Marketing campaigns, brand content, and strategic communications initiatives
Domain
Public sector water utility / Environmental communications
Deliverable
product features
Required skills
Campaign planning and delivery, Behaviour change strategy, Content creation (digital and traditional), Data analysis and insights, Stakeholder influence, Project management
Preferred skills
Creative storytelling, Commercial judgement, Team mentoring
Technologies
Social media platforms, Video production tools, Digital marketing channels
Responsibilities
Plan and deliver evidence-based behaviour change campaigns; Create written content for digital and traditional channels; Use data to test and refine campaign impact; Build awareness of services and brand; Support high-priority programs with communications approaches; Work with suppliers on advertising and media; Influence senior stakeholders on brand goals.
