Influencer Marketing Director
Core
Lead creator and talent partnerships across Fortnite, shaping how creators, streamers, athletes, and entertainers connect with the game through major launches and campaigns.
Role type
Director of Influencer Marketing (Gaming)
Builds
Global creator campaigns, talent integrations, and community engagement programs for Fortnite
Domain
Gaming / Interactive Entertainment
Deliverable
product features
Required skills
Influencer marketing strategy, talent relations, negotiation, cross-functional collaboration, agency management, operational rigor, strategic judgment
Preferred skills
Deep fluency in Fortnite ecosystem, understanding of Twitch/YouTube/TikTok culture, experience with high-profile celebrity partnerships
Technologies
Twitch, YouTube, TikTok, Instagram, X
Responsibilities
Develop creator strategies tied to game launches and live-service events; manage relationships with key creators, agents, and talent representatives; lead high-profile integrations from planning to execution; present campaign plans to senior leadership; partner with Paid Media and Brand teams; oversee agency partners and campaign execution.
Seniority
Director, strategic leadership with hands-on execution
