Senior Brand Manager
Core
End-to-end execution of major brand campaigns including on-campus activations, branded events, email & SMS marketing, and recruitment pushes for a collegiate custom apparel company.
Role type
Senior Brand Manager (Campaign & Operations Lead)
Builds
Major brand campaigns, email/SMS marketing sequences, and cross-functional project deliverables
Domain
Higher Education / Collegiate Apparel / Direct-to-Consumer
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campaign execution, project planning, cross-functional coordination, risk management, email marketing platform management, marketing analytics, stakeholder management
Preferred skills
Experience with Asana or Monday.com, familiarity with Iterable or Klaviyo, ability to manage parallel workstreams
Technologies
Asana, Monday.com, Iterable, Klaviyo
Responsibilities
Lead end-to-end execution of major brand campaigns; Build and own project plans including timelines, task owners, and budget trackers; Coordinate across Creative, Performance, and Operations teams; Manage production and deployment of email and SMS campaigns; Maintain project infrastructure and campaign documentation; Write bi-weekly marketing strategy status notes
Seniority
Senior, hands-on IC