Analista de Marketing Pleno - Florianópolis/SC
Core
Planning and executing brand marketing strategies, managing digital presence, and supporting B2B marketing initiatives to drive business growth.
Role type
Marketing Analyst
Builds
Marketing campaigns, digital content, and brand positioning materials
Domain
Technology / TaxTech
Deliverable
product features
Required skills
Campaign planning, Digital content management, Brand positioning, B2B marketing, Project management, Market research
Preferred skills
SaaS/Tech experience, HubSpot, AI in marketing, CRM/Automation, Channel/Partner communication
Responsibilities
Plan and execute marketing and institutional communication campaigns; Manage editorial calendar and digital presence (LinkedIn, Blog, Site, YouTube); Develop and publish brand-aligned content; Support B2B marketing actions; Create communication materials for partners and franchise network; Manage external agencies and suppliers; Organize corporate events and relationship actions; Monitor campaign performance metrics; Conduct market research and benchmarking.