Social Media Manager
Core
Lead the University's organic social media presence, driving audience engagement, brand awareness, and storytelling across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
Role type
Senior Social Media Manager
Builds
Audience-led content strategies and organic social media campaigns for a large university
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, multi-platform content creation, stakeholder engagement, audience insights, analytics, brand management, storytelling, reputational risk management, team mentoring
Preferred skills
Experience in large complex organizations, emerging platform trends, experimentation
Technologies
Instagram, Facebook, TikTok, LinkedIn, YouTube
Responsibilities
Implement and optimize organic social media strategy; Lead content planning and storytelling; Use audience insights and performance data to inform decisions; Manage social media governance and brand consistency; Partner with stakeholders to amplify stories; Advise teams on social media best practices; Monitor trends and new opportunities; Lead and mentor social media team members
Seniority
Senior, hands-on IC with mentorship responsibilities