Media Analyst
Core
Monitor, collect, and analyze media coverage across print, broadcast, online, and social channels to provide insights for PR and marketing strategy.
Role type
Media Analyst
Builds
Strategic communication insights and campaign effectiveness reports
Domain
Media and Public Relations
Deliverable
dashboards & analysis
Required skills
Media monitoring tools (Cision, Meltwater, Google Analytics), Data analysis (Excel), Report writing, Sentiment analysis, Trend identification, Database management
Preferred skills
Critical thinking, Independent work, Multitasking
Technologies
Cision, Meltwater, Google Analytics, Microsoft Excel
Responsibilities
Monitor media coverage across multiple channels, Collect and organize media data, Analyze coverage for sentiment and impact, Generate performance reports, Identify trends and risks, Provide strategic recommendations, Evaluate PR campaign effectiveness, Maintain media contact databases
Seniority
Mid-level (2-4 years experience)