Social Listening Analyst
Core
Monitor and analyze brand health, industry trends, and campaign performance using social listening tools to provide strategic recommendations on consumer sentiment.
Role type
Social Listening & Insights Specialist
Builds
Data-driven reports and insights for marketing, product, and strategy teams
Domain
Marketing analytics / Social media intelligence
Deliverable
dashboards & analysis
Required skills
Social listening tools (Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos), Boolean query writing, cross-platform social media analysis, strategic reporting, cultural nuance understanding
Preferred skills
Experience with Wechat and Rednote platforms
Technologies
Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, Wechat, Rednote
Responsibilities
Monitor and analyze brand health and competitive landscape, Build and refine complex Boolean queries, Interpret and report on social media metrics, Create and present data-driven reports, Provide strategic recommendations based on real-time consumer sentiment, Maintain understanding of country-specific target markets
Seniority
Mid-level (2–3 years experience)