Assistant Manager Marketing
Core
Promote the hotel, its image, facilities, and services to the public and community; gain positive media exposure and build market presence.
Role type
Assistant Manager, Marketing & Communications
Builds
Hotel brand presence, media relations, and promotional campaigns
Domain
Hospitality / Hotel Management
Deliverable
product features
Required skills
Media relations, advertising budget management, social media management, public relations campaign execution, database management, print design oversight, cross-departmental coordination, ROI monitoring
Preferred skills
Photography/video shooting, community engagement, online reputation monitoring
Technologies
Weibo, mainstream social platforms, online booking platforms
Responsibilities
Develop and implement advertising budgets; coordinate communication plans for hotel activities; establish and maintain relationships with media; monitor and update online and social media platforms; execute public relations activities; manage the Marcom department; liaise with external organizations and government departments.
Seniority
Assistant Manager, hands-on leadership