Marketing Manager (Digital & Social Media)
Core
Own strategy and results for Tradishot and Solulu Beauty, two Singapore wellness brands growing across social media, eCommerce, and retail.
Role type
Marketing Manager (Digital & Social Media)
Builds
Brand positioning, marketing calendars, social content, eCommerce campaigns, and retail materials for herbal shots and beauty beverages.
Domain
Health & Wellness / FMCG
Deliverable
product features
Required skills
Brand strategy, content creation (social posts, carousels, short-form video), KOL management, eCommerce campaign execution, retail material design, data reporting, copywriting for Singapore audience, team briefing.
Preferred skills
Health/wellness/supplements experience, ASAS guidelines knowledge.
Technologies
Canva, CapCut, ClickUp, Shopify, Klaviyo, Shopee, Lazada, TikTok Shop.
Responsibilities
Plan marketing calendar and campaigns; create social content and edit short-form video; brief and manage design/video teams; manage KOLs and product seeding; deliver eCommerce creative and EDMs; create retail POS and sampling materials; report on performance and risks.
Seniority
Mid-Senior, hands-on IC